Great value, didn't expect to learn this much. My favorite part was how copywriters focus only on copy. This was a mistake I personally made. But when you learn the importance of Market, Strategy, Offer and then the Copy, you can't unlearn that. Also, the advice on hand-copying great sales pages/copy regularly has been invaluable. It's simple, but sometimes the basics are what works. I look forward to getting my first client and will keep hand-copying!
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