For English teachers, the internet is a jungle. True, there are many potential students out there, but it is not easy for any teacher to get noticed, seeing that the market is also flooded with teachers, and you are alone and up against big companies, online teaching platforms and schools that invest a lot of money in advertising and search-engine optimisation.
James proposes a solution - move from general English to niche teaching, and from open-ended, lesson-by-lesson teaching to course-teaching (The strategy he offers you is, incidentally, also what he himself has done, and you get to observe him in action, too).
But he doesn't just give you a clear idea of what to do. He gets you to actually do it, shows you exactly how to go about it, answers all of your questions, works on your mindset, encourages you and all of your coursemates to become a...