I came into this challenge with the sole objective to define my niche.
Unlike the other participants, I am not an ESL teacher so if you are wondering if this program can help you, trust me, it will!
I have been in business for 10+ years in Publishing, Podcasting, Public Speaking and Public Relations. While I have gained clients, done well for myself, built social proof and a reputation, I was too general. As James says, you want to transition from a General Practitioner to a Neurosurgeon.
With his 21 day program, the support and guidance of his team and the fellow participants, I feel confident that I have achieved what I have set out to do. It's still a work in progress as I pay close attention to the market to inform me going forward, but I know I am off to a good start and have a foundation on which to continue tweaking and building....
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